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Wednesday, 14 December 2011

The Power of Facebook - Part 2

Facebook has become a phenomenon of sorts, the people that run the social network can do almost anything they want. In some ways they already have, they've completely changed privacy settings, making you vulnerable to having you're infromation viewed by almost anybody. They've changed the layout numerous times, making minute altercations that some people consider pointless and unnecessary.

Yet, all the people that complain at every turn when a change is made, they still stick through it, and eventually they adjust. They sit happily, as Facebook does exactly what it wants with hardly any long term repercussions. It has become a global brand. As big as McDonalds and Coca Cola, in fact, it may be even bigger. After all, it now boasts over 800,000 members. The number of active users on Facebook actually went up from around 1 million in 2004 to over 750 million in 2011. It's the most used social media website in the world by miles. It's Alexa ranking is number 2, only coming behind Google.

It has become a newspaper for some people, something to read when you wake up in the morning.
It employs more than 3000 people, incredible considering how basic the actual concept is, and the idea that it all began with just a handful of people. It can be how we find out dramatic news stories, and is slowly becoming the cliche answer to 'where were you when...' question. It's how I found out about Michael Jackson's death back in 2009. I'm sure it was also how people discovered Amy Winehouse had died earlier this year. There has suddenly been no need for journalists to break such big news, because it spreads across the internet within minutes.

Flickr - Davichi
Many would argue that this is all good news, and it's hard to disagree. News is spreading faster than ever, and at the same time you can engage with your friends and family miles apart as if they were sitting right next to you.
Along with this, Facebook has continued to try and take advantage of it's huge number of use, and the fact that they provide their 'friends' with such detail of their life. Facebook has improved it's system, particularly in the United States, to help those that may seem suicidal to their social network friends, through interactions such as status updates and 'FB Chat'.

Facebook houses offices all over the world, including in London which boasts one of it's biggest offices. They have job roles that range from marketing, corporate communications, monetization and developer relations. It just shwos you how broad Facebook is for something that on the surface simply connects friends online. A user can be 'flagged' by concerned friends, which then enables them to speak with a trained councillor through the facebook chat feature.

Faceook recently released what they consider the most discussed topics on the social netowkring website this year. The order was the following:-
1 - Death of Osama Bin Laden
2 - Packers win the Super Bowl
3 - Casey Anthony found not guilty
4 - Charlie Sheen
5 - Death of Steve Jobs
6 - The Royal Wedding
7 - Death of Amy Winehouse
8 - Call of Duty: Modern Warfare 3
9 - Military operations begin in Libya
10 - Hurricane Irene

Along with this their 'Memology' showed what where the most popular(or trending) movies, songs, artists and stars on Facebook.

Harry Potter is the fastest growing movie on Facebook this year with an unbelievable 37,500,000 likes. That is far ahead of second police which is The Twilight Saga that has almost 27 Million likes.

Family Guy is one of the most liked things on Facebook with 40 Million Likes, with The Simpsons not far behind (37 Million)
House is the fastest growing tv show, and currently has close to 26 Million. Which is followed by Two and a Half Men(24 Million).

Despite not starring in any big blockbuster films this year, Megan Fox remains the fast growing celebrity page, with just under 30 Million likes.

Overall, their seems to be only a small sway of interest in comparison to 2010 as far as entertainment is concerned

To read more on the 2011 Memology, and for the full top 10 on each category click here.
To read 'The Power of Facebook - Part 1' click here.


Really good post, find it so interesting to see how powerful Facebook really is and how much microblogging is growing, who needs news when you've got Twitter?!



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