Daniel Mackrell - Published Work

Your Local Guardian

 http://www.yourlocalguardian.co.uk/sport/10501391.Robson_takes_time_out_to_send_a_message_to_schoolchildren/


http://www.richmondandtwickenhamtimes.co.uk/sport/football/hamptonandrichmond/hamptonandrichmondnews/10499297.Brewer_finds_the_love_for_the_Beveree_once_again/?ref=rss

PCProhttp://www.pcpro.co.uk/news/376705/windows-7-tops-xp-for-first-time 




http://www.pcpro.co.uk/news/376804/twitter-angers-developers-with-more-changes 

Computer Active

http://www.computeractive.co.uk/ca/news/2200013/german-privacy-chief-reopens-facebook-facetagging-probe 

http://www.computeractive.co.uk/ca/news/2200432/people-prefer-to-buy-new-pcs-rather-than-upgrade-says-crucial 

http://www.computeractive.co.uk/ca/news/2201963/confusedcom-releases-free-app-that-could-improve-driving-skills 

http://www.computeractive.co.uk/ca/news/2202224/faa-considers-dropping-ban-on-use-of-phones-laptops-and-ebooks-on-planes 
MSN 
http://tech.uk.msn.com/mobiles/zte-enters-the-top-5-smartphone-manufacturers 
http://tech.uk.msn.com/apps/sophos-launch-new-anti-virus-app-for-android 
http://tech.uk.msn.com/features/technology-of-london-2012


Winchester News Online
http://www.winol.co.uk/winoladventure/2013/05/andy-green-breaking-the-sound-barrier/ 

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Wimbledon and Wandsworth Guardian - Work Experience

The experience was a great learning experience in the world of journalism. My main experience of local reporting is through my reporting at university and a day I spent documenting the Basingstoke Gazette.

So this was my first time getting hands on with a real local newspaper.

Firstly I was surprised at the size of the team. Although the office was quite big, both the Wimbledon and Wandsworth Guardians had two reporters each alongside an assistant editor and editor for them both.

For my first two days the reporters were working towards their printed paper which is produced on Wednesday. I was given a couple of press releases to turn on my first day to turn into news stories.

On my second day I was given a few nibs to write, and also a story to follow up. It involved writing a 300/400 word piece, including calling the people involved, for more information, and also organizing a photo shoot with them. The story was then

It was interesting seeing the process of producing a local paper, particularly with stories constantly changing and new stories turning up.

On Wednesday morning I went to court in Kingston with one of the Wimbledon guardian reporters. Court can be quite hit and miss, and unfortunately we didn’t get any sentences. I then did some work on a leisure piece about activities for young children during the start of July.

On Thursday I worked for the sport team. This included conducting a phone interview with a non-league football player that had signed for his local club. 

I worked on some more news and sport stories, including one about Laura Robson promoting sports and activities with local school children.

http://www.richmondandtwickenhamtimes.co.uk/sport/football/hamptonandrichmond/hamptonandrichmondnews/10499297.Brewer_finds_the_love_for_the_Beveree_once_again/?ref=rss

http://www.yourlocalguardian.co.uk/sport/10501391.Robson_takes_time_out_to_send_a_message_to_schoolchildren/

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Will Vine revolutionise Video Marketing? [Guest Post - Silverbean]

This article was written on behalf of Silverbean.

Since January of this year, there’s a new app available on Android that’s been taking the market by storm. The Twitter Vine video sharing app works in a similar way to the popular social network but in a different medium. Whereas Twitter limits you to 140 characters of text, Vine instead gives you the ability to create a video of up to six seconds in length and share them with other Vine users, as well as users of both Twitter and Facebook. Users can then share videos, look up trending content and find friends.  

The rise of video content on the internet has caused a shift in internet marketing, with advertisers branching out into creating videos catered to an internet audience. However, research has revealed that people’s patience with internet videos are on the wane, and customers no longer have the patience to even read a video’s title before clicking away. What does this mean from a marketing perspective? Is Vine the next step in revolutionising video marketing, or even the thing we needed to keep video marketing alive?

At the moment, it’s difficult to say what impact Vine will have, if any. For one thing, there’s a similar app to Vine that’s been available on the internet for longer but has gotten less people talking despite working in much the same way. Tout describes itself as ‘a real-time information network’ where users can post and share videos of up to 15 seconds on whatever subject they like; you can even engage in conversation with other users. Generally it’s made less of an impact on the public consciousness here in the UK than it has in America, where it was founded, because it seems like not many people have actually heard of Tout, and the ones that have seem a little perplexed by it. They wrinkle their brows ask and ask, not unreasonably, ‘what’s the point?’ Other view it as simply being a fad that will die out as quickly as it started.

The question is whether this indifference will have the same effect on Vine. The fact that videos can only be six seconds or less means that marketers have little to work with, which is both a blessing and a curse. It’s a curse for obvious reasons; marketers are left to figure out how to make six seconds of content memorable content, but the blessing comes from the fact that the content itself will be entirely relevant when produced. Social networking is a simple and effective way to get your video circulating too. The short nature of the videos should prevent someone with the shortest attention span from getting distracted, but if more and more people are actively avoiding marketing videos, does that really mean anything? It’s becoming increasingly clear that the medium of video is incredibly limited and this is where the problem arises. Instead of catering to the impatience of consumers, marketers should instead be looking for ways to reinvent and revolutionise the content that they’re producing.  The success of vine is currently in a suspended state; only time will tell if it’s set to become as core to our internet experience as Facebook or Twitter.

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Showreel

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Andy Green - Breaking the Sound Barrier

You can view the article on the Winol magazine Adventure and Travel here - http://www.winol.co.uk/winoladventure/2013/05/andy-green-breaking-the-sound-barrier/

Andy Green beside the Bloodhound SSC
Picture Credit - Stefan Marjoram
Images provided by Curventa and Siemens'

Written by Daniel Mackrell

At the 2012 Olympics, the world watched on as some of the fastest men on the planet competed in London.

Andy Green's taste for speed however, is on another level, becoming the first man to break the sound barrier, and currently holds the World land Speed Record. The RAF fighter pilot will be looking to break this record again in the near future with the Bloodhound SSC, which will be targeting more than 1,000 mph - faster than a bullet.

Andy was born on the 30^th July 1962, and met his wife Emma in 2007. He studied at St Olave’s Grammar school, before gaining an RAF scholarship to Worcester College in oxford. After graduating with first class honours in mathematics in 1983, Andy then qualified as a fighter pilot, spending time on the F-4 Phantom and Tornado F3. These gave him a taste for speed, with the F-4 Phantom reaching up to Mach 1.97, and the Tornado F3 has maximum speed of 1,480 km/h.

Picture Credit - Stefan Marjoram
Images provided by Curventa and Siemens'

He spent time in Bosnia, Iraq and the Falklands, before spending a year in Australia.

Andy’s big opportunity came when the holder of the World Land Speed Record at the time – Richard Noble, announced that he wouldn’t be driving the Thrust SSC (Super Sonic Car). Andy saw an article about the announcement in the Sunday Times, and applied for the position.

After a number of exhausting tests in hot conditions at a rally school, Andy Green was announced as the driver at a ceremony at Brooklands Museum. His reflexes and driving skills were tested to the limit before he was finally chosen as the man that would drive the first supersonic car that would break the World Land Speed Record.

Andy broke the sound barrier with the ThrustSSC on 15^th October 1997, setting the new World Land Speed Record of 763mph. It became the first car to officially break the sound barrier. During an interview with AskMen, Andy said that the whole team were worried that something would go wrong and cause them not to break the record. He told AskMen 'We were all nervous about making mistakes'.

Andy Green still works full time with the RAF, and is currently working for the Ministry of Defence in Whitehall.

He has a taste for speed and adventure, spending some of his time as a skydiver, a yachtmaster, an aerobatic pilot and as Captain of the Royal Air Force Cresta team.

Andy said he admires Neil Armstrong for his skill and performance, as well as Richard Noble, the man who held the World land Speed Record before him, and who is currently leading the Bloodhound SSC project that will look to break the record again.

He has been around the country, promoting the Bloodhound SSC, which aims to create an interest in science and technology for young people.

Andy has gained many honours and awards. In 1997, he was made an Officer of the Order of the British Empire in the New Year’s Honours List. He was given the British Racing Drivers’ Club John Cobb Trophy in 2006. An Honorary degree was awarded to him in July 2007 by Staffordshire University.

Andy isn't spending as much time in the air now as he would like, but he is continuing to work towards breaking his own record with the Bloodhound SSC in South Africa's Northern Cape. The target is to go faster than 1,000 mph, which would be faster than a speeding bullet.

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Basingstoke Gazette - A Day in the Life of News

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Eric Birbeck - Confessional Interview

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