The Daily Express claims to have over 1.5 Million newspaper readers and just fewer than 2 Million unique visitors online each day. The average age of their readers is 59. This makes me question why they are releasing an ipad app for their newspaper when their target audience is unlikely to use it. They have a mid-market readership in terms of both age and social class. The Daily Mail is its biggest rival, but has a more female readership. The front cover of the Daily Express presents it as a very patriotic newspaper with the logo of St George,...